The fundraising site is dropping the 5% platform fee that is charged to people when they launch personal campaigns. Instead, they will request for optional tips to generate some revenue. They may be taking this approach to fend off competing fundraising platforms.
According to GoFundMe, they have timed this change to coincide with the holiday season. Yesterday, facebook announced that it was cutting the fees on its platform for organizations but personal campaigns are still being charged a fee between 6.9% and 8.8%.
Although they are dropping the platform fee, there will still be the payment processing fee of 2.9%.