Budweiser Vows to be First Beer on Mars
Budweiser will be sending barley into space aboard a cargo supply mission. It will remain at the ISS for a month prior to returning to earth. The barley will be analysed by scientist for changes to the seedlings. Ricardo Marques, a Budweiser VP, said ‘Budweiser is always pushing the boundaries of innovation and we are inspired by the collective American Dream to get to Mars. We are excited to begin our research to brew beer for the red planet’.
20 barley seedlings are being sent on the mission and will be housed in special ‘CubeLab’ containers. The hope is to gain knowledge on how zero gravity affects the growth of the plant and what pitfalls might be encountered when they attempt to brew beer during the long trip.
For now, there are only tentative plans for a manned Mars mission but Budweiser wants to be ready for the day.