Source: forbes.commohamed1982eg / PixabayWhy are people in China sending random households in America packages? The packages are filled with low cost trinkets and they are received by people whom have not ordered the items. It comes out that it is a practice called brushing and it’s an illegal practice. Brushing is a way companies fraudulently boost their sales and get positive feedback for their products.
Positive feedback is valued because when a company’s product listed on an e-commerce site has a high rating, the sales will be enhanced. Shipping the product is usually very cheap so it cost very little for a company to engage in this practice. It has been found that brushing actually works to increase a company’s sales. A study done by the College of William and Mary, it was found that a company using this technique raised their rankings up to 10 times faster than if not using this ploy.